Our purpose, our people
We’re pioneering better products for generations to come. We lead the way in finding better solutions and smarter ways of researching, designing and manufacturing iconic products with enduring performance. We not only design and build furniture that stands the test of time, we also focus on future needs so next generations can experience the same ergonomic benefits provided by our cleverly designed, fit for purpose products.
From the shop floor to the boardroom table, we’re all invested in producing the highest quality products that perform in every environment. We celebrate our heritage, timeless design, product performance and manufacturing processes. We’re always looking for ground-breaking ways to create legendary, affordable furniture that helps people learn, live, relax and feel good.
We have a talented team seriously committed to what they do. Many have been with us for decades, and we’re all proud to be Australian producers of high quality, Australian furniture.
A mix of youth and experience, we have a perfect blend of fresh perspectives, ideas and enthusiasm mixed with deep rooted knowledge and wisdom.
We take immense pride in being an integral part of the Australasian furniture industry with representation on the board of Australian Furnishing Research and Development Institute (AFRDI) and a member of the Australian Standards Committee for furniture for over 30 years. There’s a deep-rooted knowledge right across the business and it’s applied in everything we do to make our products that much better, more effective and with longer lasting value.
We’re proudly family-owned and it shows in the way we work, our team culture and the fun we have.
Today, Sebel is owned by Resero PTY Ltd.
Proudly owned by Hamish Whyte and family, Resero believes great brands are built by great people and are committed to ensuring Harry Sebel’s pioneering spirit is alive and well in Sebel.
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